Creating engaging case studies
10/02/2026

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Time: 10:00 - 12:30

Location: Online

Description

** For Kingston groups only **

This session forms part of KVA's infrastructure support offer, funded by the Royal Borough of Kingston.

Stories are a fundamental part of human life. They help us understand the world around us, connect to others and recall information.

Compelling storytelling can help you communicate the real difference your organisation makes, highlighting your impact to funders, reaching more people and inspiring trust.

Hearing directly from people who experience your services and activities can generate empathy and understanding of their goals and challenges. Ultimately connecting people to the heart of what makes your support so vital.

This bite-sized training will introduce you to a range of techniques to help you capture people’s stories (whether anonymous or published in full) and craft them into shareable content.

This session will cover

By the end of this session, you’ll know how to:

1. Identify the elements that make a successful case study (story)
2. Plan useful questions and record people’s stories
3. Select digital tools to create and present your case studies
4. Use privacy and permissions best practice

You’ll also go away with ideas of how to get the most from your stories and share them in lots of different ways.

Am I eligible for this course?

** For staff and volunteers at Kingston groups only **

Is this course for me?

If you are responsible for telling the story of your organisation, campaigning for change or speaking with people about how your service has helped them this course is for you.

Course format

Online interactive group training

This is an online interactive live training session. You'll take part in multiple interactive exercises. These may include breakout room discussions, use of collaborative tools and polls or quizzes. You'll be asked to complete individual tasks online or offline, which may include peer-group feedback. You may also be asked to complete a task before or after the session.

We're trying our best to give you a good classroom experience. Please join with video and bring your ideas, creativity, and challenges to share.

Trainer/s

Sorrel Parsons is our Digital Programmes Lead at Superhighways and has 15 years' experience in supporting charities, community organisations and volunteers in the UK to communicate with the people that matter to them, demonstrate their impact and raise funds. Sorrel is a fan of making digital work on a shoestring.