Introduction to email marketing
18/02/2025
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Time: 10:30 - 12:00
Location: Online
Cost: Free
Description
Are you looking to connect with your key stakeholders and beneficiaries more effectively? Join this beginners training session, designed specifically for small charities and community organisations to take their first steps in email marketing.
Despite the growth of social media, mobile messaging services and chat apps, email is still an integral part of online life.
In this short interactive course, you will explore the foundations of sending emails for a specific purpose, such as informing people about your work, reaching supporters, promoting your events or telling your community about the impact of your work.
You’ll also discover simple, free and affordable e-mail marketing tools available. You will not be setting up an email provider during this course. However, a follow-on course and support is available.
This session will cover
• The benefits of email marketing to support your organisation’s mission
• How to build and manage an engaged email list (while staying GDPR compliant)
• Write compelling content that grabs attention and inspires action
• Recognise what makes an eye-catching email
• Consider ways to measure success and improve your email campaigns over time
Am I eligible for this course?
This training is for small charity and community organisation staff and volunteers.
Is this course for me?
This session is perfect for beginners who want to gain confidence in using email marketing to communicate with supporters, service users, and funders.
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Course format
Online interactive group training
This is an online interactive live training session. You'll take part in multiple interactive exercises. These may include breakout room discussions, use of collaborative tools and polls or quizzes. You'll be asked to complete individual tasks online or offline, which may include peer-group feedback. You may also be asked to complete a task before or after the session.
We're trying our best to give you a good classroom experience. Please join with video and bring your ideas, creativity, and challenges to share.
Trainer/s
Sorrel Parsons is our Digital Adviser & Training Manager at Superhighways and has 15 years' experience in supporting charities, community organisations and volunteers in the UK to communicate with the people that matter to them, demonstrate their impact and raise funds. Sorrel is a fan of making digital work on a shoestring.
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